I do awesome work for awesome people.
Kate Northrup
*Digital Strategy • Course Design • Web Design • Graphic Design

Kate Northrup teaches women to have more time and make more money while feeling less stress.
How? Through data and soul driven feminine time and energy management practices.
When I began working with Kate, she had just launched her flagship product Origin®. A community built to help female entrepreneurs harness the power of their cycles and use it as a strength when running their businesses.
Course Material Design
It was my job to transform the wealth of Kate’s knowledge and perspective and translate it into visually compelling, digestible material for her students.






Annual Calendar Design

Kate also had a website, a podcast, two books, live events, and an online course that were all a part of her bigger brand.
It was my job to create campaign collateral, sales pages, registration pages, and free resources to help launch and promote them as well as start to tie them all together so they could live under one roof.
Social Media Campaign Suite


*The logo and brand identities for The Money Love Course, The Kate & Mike Show, and Origin® were created by Natasha Lakos
Summer Innanen
Digital Strategy • *Brand Identity • Website Redesign • Graphic Design

Summer is a professionally trained coach specializing in body image, self-worth and confidence, and best-selling author of Body Image Remix.
When Summer came to me she was already playing the part of an industry expert and now she needed to LOOK the part. She had all the key pieces in place of a fast-growing business: passive income, a signature program, and a wait list for her 1:1 services.
But there were a few things missing...
Her website was outdated and difficult to navigate and her sales systems weren’t automated or streamlined. Her brand style had also evolved and she wanted something more bold and unique so she could stand out from her competition.
One of the first things I did for Summer was create an entirely new digital strategy to help her optimize her sales funnels.
After that, I moved onto creating a more refined brand identity for her website and online presence. Summer wanted a gritty, urban look, but she wanted to communicate her edginess and colorful language in a classy and professional way.
Through the use of new photos and graphics, I was able to transform her brand to reflect the more badass and powerful leader that she is.
Mood Board Detail

*The logo for Summer Innanen was designed by the folks at Rooftop Creative.
Lead Magnet Opt-in Detail

Podcast Detail

Heather Alice Shea
Digital Strategy • Brand Identity • Website Design • Graphic Design

Heather is an intuitive life coach and business mentor for new coaches dedicated to helping them break up with their comfort zone, live from their inner truth.
When Heather came to me she was ready for BIG change. She was no longer the same woman in the photos and her style had evolved. She wanted something more mature, more bold. Something that would fully resonate with her target audience. It was time for her to up-level and go pro.
One of the first things I did for Heather was create a fresh, new logo to reflect the new vision for her brand.
Heather wanted a logo that was simple, yet complex. She wanted it to represent the balance of controlled chaos on this planet and she wanted us to use her love for geometric patterns. The circle represents both an infinite cycle and planet earth. The complex, geometric pattern represents a juxtaposition of order and chaos since it only engulfs half the circle.
Through the use of her new logo, new photos, and graphics, I transformed her brand to reflect the more mature and powerful leader that she is.
Identity System Detail






Lead Magnet Detail

Dina Strada
Brand Strategy • Digital Strategy • Brand Identity • Website Design • Graphic Design

Logo & Mood Board Detail


Mike Watts
Brand Identity • Logo Design • Website Design • Graphic Design

Mood Board Detail

Opt-in Modal Detail

Logo Detail

Podcast Detail

My Experience
- Developing brand identity and branding guidelines
- Designing logos for businesses and digital products
- Designing high-end social media graphics for both organic and paid campaigns
- Designing beautiful eBooks and presentations for webinars, lead magnets, and course materials.
- Developing production workflows for design and original content
- Designing websites, that connect, capture and convert
- Designing beautiful landing and sales pages that are optimized for lead generation and conversions.
- Designing, building and maintaining standard and membership Wordpress websites from blank frameworks and themes.
My Skills
- Top-notch communication
- An expert eye for good design, appropriate imagery, and branding identity
- Working in fast-paced and high-intensity environments
- An appreciation for details, spreadsheets, and organization
- Ability to articulate why I came up with a specific design solution
- Conversion-centric design
- Coding knowledge (HTML and CSS specifically)
- Quickly learning business software and maximizing its capabilities
- Leveraging professional design software to create efficient workflows
- Resourcefulness and an aptitude for solving problems
Want to get in touch?
Shoot me an email me at joe{at}joescoppino.com